With Datalex Merchandiser
With Datalex Merchandiser
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Download the Merchandiser Datasheet ↓
Unlock New Revenues Beyond the Seat with Datalex Merchandiser
Datalex Merchandiser enables airlines to deploy intelligent merchandising strategies across any channel and every touchpoint, generating high-value ancillary revenue and optimising traveller engagement at every point in their journey.
Monetise micro-moments across the travel lifecycle
A journey is comprised of many 'purchasing micro-moments' - pre, during and post travel - that need products and services to make the journey truly connected. Airlines can make these moments their differentiator, by connecting the dots across the travel lifecycle with targeted, relevant and timely ancillaries.
"A world in which airlines have total control of their ancillaries, with the ability to create and roll out offers across any channel in minutes is what you're chasing ultimately. Airlines need to move towards monetising the right 'purchasing micro-moments' across the travel lifecycle with the right ancillary products, that's the challenge. And the opportunity."
Jeremiah McAuliffe
Senior Product Manager, Datalex Merchandiser
What makes Datalex Merchandiser unique...
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Reactive Retailing
Enables airlines to act like a true, reactive retailer and create new ancillaries at a moment's notice.
Flexibility at your Fingertips
Access to game-changing ancillary control & flexibility which is necessary to underpin strong merchandising strategies.
Best Practice Merchandising In-House
Airlines benefit from Datalex's merchandising expertise in-house, with no IT resources required.
Complete Control
Easy & intuitive interface allowing business users to configure merchandising rules in nanoseconds with no IT involvement.
Did you know...
Ancillary revenue is on the rise, with airlines increasingly cashing in on extras such as checked luggage, extra legroom seats and priority boarding. Reports are now suggesting an average of up to $33 per passenger in 2022, a 26% increase compared to 2021 figures!*
*Source: CarTrawler & Ideaworks
Why does your airline need Datalex Merchandiser ?
Create ancillaries within a matter of minutes and grow ancillaries as a standalone steady revenue stream.
Datalex Merchandiser provides real-time control directly to airline business users via the supporting Digital Configurator tool, so they can quickly roll out ancillaries across any channel - with no IT involvement! Airlines can finally flex to monetise at key moments and revenue opportunities across the travel lifecycle.
This powerful merchandising product drives brand and product differentiation, customer engagement and new revenue generation opportunities.
Datalex Merchandiser enables an airline to act like a true, reactive retailer. With no code and no limits, airlines can now flex to create new ancillaries at a moment's notice.
Connect customers with content that matches their needs when they need it, engage them with a superior, personalised experience and monetise content across the travel lifecycle.
Datalex is a market leader in digital commerce for travel retail. The Datalex product portfolio provides airlines with a unique, rounded solution to drive revenue and profit as digital retailers.
Datalex Merchandiser enables airlines to deploy intelligent merchandising strategies across any channel and every touchpoint, generating high-value ancillary revenue and optimising traveller engagement at every point in their journey. Connecting customers with content that matches their need when they need it, engaging them with a superior, personalised experience and monetising content across the travel lifecycle.
Datalex NDC is a market-leading NDC product which offers airlines full NDC offer and order management capabilities to control, optimise and differentiate offers and to enable a consistent customer experience across all sales channels. Significant cost-savings and untapped revenue opportunities are there for the taking and with advanced products like Datalex NDC, airlines can kickstart competitive differentiation today.
Datalex Pricing AI transforms Revenue Management strategies using unique AI models, empowering airlines to build competitive advantage by differentiating through data in real-time and at scale. This product has been built for future-focused airlines who want to supercharge their pricing strategy, by scaling intelligence, and differentiating across the airline’s network in real-time.
Datalex Direct powers next generation omni-channel retailing for airlines, allowing our airline customers to generate millions in additional revenue using our open technology platform, that lets you connect with providers and optimise merchandising opportunities anytime, anywhere and on any digital device. Datalex Direct provides powerful merchandise and service options that generate millions in additional revenues with a greater personalised travel experience.
With Datalex Dynamic, airlines can create irresistible, dynamically determined offers that just can’t be left behind. We power sophisticated offer optimisation capabilities, allowing airlines to build customer-centric, contextualised, and relevant offers for air and non-air products that gives each unique offer the best chance of winning market share of your customers’ wallet.
Datalex continues to be an essential cog in the Aer Lingus digital transformation machine. The scalable product suite that Datalex provides will help enable Aer Lingus to continue to improve and refine our end-to-end digital customer experience. This is an essential part of our goal to ensure our customers can easily and quickly self-service on the channel of their choice.
Datalex is a highly valued partner to JetBlue in enabling our vision as a leader in innovation for our customers. We appreciate the partnership that allows us to differentiate JetBlue from our competitors.
This continued partnership with Datalex and continued evolution of our digital retailing capabilities allows us to meet the needs and expectations of Air Transat’s customers and support our progression towards truly modern airline retailing. Moreover, Datalex is a key partner in enabling our interline / codeshare expansion which is an important growth strategy for Air Transat.
Datalex’s product suite and expert customer teams are absolutely essential to enhancing Edelweiss’s digital offering and we have continued to build on this strong relationship since first partnering together in 2016. Edelweiss is known for providing a great service on board with warmth and hospitality and this high level of customer engagement is enhanced by leveraging true digitisation.
At Aer Lingus, we are committed to putting the customer at the centre of everything we do and using innovative tech solutions to make this happen. This is why the potential offered by the Datalex Pricing AI product for more flexible, intelligent and customer-centric pricing is compelling.
Datalex enables Air China to handle a huge volume of search and booking smoothly on big promotion events across all online channels.
Datalex is a market leader in digital commerce for travel retail. The Datalex product portfolio provides airlines with a unique solution to drive revenue and profit as digital retailers. Today, the Datalex Digital Commerce Platform enables a travel marketplace of over one billion shoppers covering every corner of the globe, driven by some of the world’s most innovative airline retail brands.
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