FIND OUT HOW
FIND OUT HOW
Powering Modern Airline Retailing in the Americas
Our products are powering the digital retail strategy for airline brands worldwide including in the Americas where we are trusted by some of the world’s leading, innovative brands such as JetBlue and Air Transat.
Why Datalex...
Datalex is driving airlines' future growth by digitalising the end-to-end travel retail experience on every device, across every distribution channel and at every touchpoint in the customer journey.
McKinsey has estimated that a $40 billion retailing opportunity will exist for airlines by 2030. With our omni channel product suite focused on enabling airlines to drive revenue as digital retailers, we enable airlines to address a large untapped market, cut through legacy complexity and to win in their marketplace.
Our products and platform operate at scale with over one billion shoppers annually, covering every corner of the globe and used by some of the world’s most innovative airline retail brands. Datalex’s customers include Aer Lingus, easyJet, JetBlue Airways, LATAM Airlines, Edelweiss, Air Transat and Air China.
Datalex is a market leader in digital commerce for travel retail. The Datalex product portfolio provides airlines with a unique, rounded solution to drive revenue and profit as digital retailers.
Datalex Pricing AI transforms Revenue Management strategies using unique AI models, empowering airlines to build competitive advantage by differentiating through data in real-time and at scale. This product has been built for future-focused airlines who want to supercharge their pricing strategy, by scaling intelligence, and differentiating across the airline’s network in real-time.
Datalex Merchandiser enables airlines to deploy intelligent merchandising strategies across any channel and every touchpoint, generating high-value ancillary revenue and optimising traveller engagement at every point in their journey. Connecting customers with content that matches their need when they need it, engaging them with a superior, personalised experience and monetising content across the travel lifecycle.
Datalex NDC is a market-leading NDC product which offers airlines full NDC offer and order management capabilities to control, optimise and differentiate offers and to enable a consistent customer experience across all sales channels. Significant cost-savings and untapped revenue opportunities are there for the taking and with advanced products like Datalex NDC, airlines can kickstart competitive differentiation today.
Datalex Direct powers next generation omni-channel retailing for airlines, allowing our airline customers to generate millions in additional revenue using our open technology platform, that lets you connect with providers and optimise merchandising opportunities anytime, anywhere and on any digital device. Datalex Direct provides powerful merchandise and service options that generate millions in additional revenues with a greater personalised travel experience.
With Datalex Dynamic, airlines can create irresistible, dynamically determined offers that just can’t be left behind. We power sophisticated offer optimisation capabilities, allowing airlines to build customer-centric, contextualised, and relevant offers for air and non-air products that gives each unique offer the best chance of winning market share of your customers’ wallet.
“The shift to digitisation across industries has accelerated the need for airlines to completely reshape their digital relationship with their customers. Datalex are experts in leading digital transformation projects for airlines, and as change agents with the right products, right people and right expertise, we are the face of driving digital change in the airline industry.”
Conor O'Sullivan
Chief Product Officer, Datalex
While each airline’s transition pathway to a future of Offers & Orders is unique, many are trusting Datalex to make it a reality. Our experts understand the challenges and are best-placed to guide airlines on how to craft a robust roadmap with immediate impact to both the bottom line and customer experience.
Download Datalex's Offers & Orders whitepaper to learn more about how your airline can bridge the gap between today and tomorrow via customer-centric modern airline retailing.
This continued partnership with Datalex and continued evolution of our digital retailing capabilities allows us to meet the needs and expectations of Air Transat’s customers and support our progression towards truly modern airline retailing. Moreover, Datalex is a key partner in enabling our interline / codeshare expansion which is an important growth strategy for Air Transat.
Datalex continues to be an essential cog in the Aer Lingus digital transformation machine. The scalable product suite that Datalex provides will help enable Aer Lingus to continue to improve and refine our end-to-end digital customer experience. This is an essential part of our goal to ensure our customers can easily and quickly self-service on the channel of their choice.
Datalex enables Air China to handle a huge volume of search and booking smoothly on big promotion events across all online channels.
At Aer Lingus, we are committed to putting the customer at the centre of everything we do and using innovative tech solutions to make this happen. This is why the potential offered by the Datalex Pricing AI product for more flexible, intelligent and customer-centric pricing is compelling.
Datalex is a market leader in digital commerce for travel retail. The Datalex product portfolio provides airlines with a unique solution to drive revenue and profit as digital retailers. Today, the Datalex Digital Commerce Platform enables a travel marketplace of over one billion shoppers covering every corner of the globe, driven by some of the world’s most innovative airline retail brands.
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