Welcome to the new Datalex
Welcome to the new Datalex
Generate millions in ancillary revenues with a market leading merchandiser.
Powers next generation
omni-channel revenue for market leaders.
Next generation Product and Price determination.
End-to-end Offer and Order management for indirect channel using NDC.
Join the world’s top airline brands benefitting from the most advanced future-proof retailing technologies– with the combination of our industry award-winning software solutions, leading-edge technologies and accelerated delivery–provides you with the reliability, scalability and performance, at the lowest possible TCO and maximum ROI.
Datalex is a market leader in digital commerce for travel retail. The Datalex product portfolio provides airlines with a unique solution to drive revenue and profit as digital retailers.
Datalex Merchandiser covers all retailing touchpoints and points of sale, enabling airlines to deploy merchandising strategies across any channel, generating millions in ancillary revenue and optimising traveller engagement at any point in the customer journey.
Datalex Merchandiser is an airline-controlled merchandising product that allows the business users of airlines to create contextualised product and service offers across multiple sales channels – direct and indirect.
Datalex Direct powers next generation omni-channel retailing for airlines, allowing our airline customers to generate millions in additional revenue using our open technology platform, that lets you connect with providers and optimise merchandising opportunities anytime, anywhere and on any digital device.
Datalex Direct allows you to create a travel ecosystem accessible from any digital device and optimise your e-commerce strategies with a consumer-centric solution.
Integrate with product and services from third-party suppliers and distribute offers via any channel or on any device.
Providing powerful merchandise and service options that generate millions in additional revenues with a greater personalised travel experience.
Datalex Dynamic is a next generation dynamic offer product that provides advanced price determination and product determination capability – enabling you to contextualise the products and prices offered across all channels, ecosystem partners and distributors.
Datalex Dynamic allows you to dynamically control and optimise all elements of the products and prices offered across all channels using highly performant price and product determination capabilities that supports all traditional (ATPCO-based) fares, as well as rules-driven dynamic pricing, with infinite scalability and lower total cost of ownership, designed specifically for the dynamic, high-transaction, omni-channel world of digital commerce and NDC.
Datalex NDC enables airlines to break free from legacy constraints to become customer-centric retailers. With Datalex NDC, customers can get their hands on great offers via the indirect channel (Agency, TMCs, OTAs, GDS and Meta) accessing full rich content plus a transparent shopping experience.
Datalex NDC enables airlines to transform the way air products are retailed by addressing the industry’s current distribution limitations.
Datalex NDC is an IATA NDC Level 4 certified solution, transforming airline retailing through the use of NDC standards and to support a community of NDC enabled airlines.