Transforming Airline Retail

Welcome to the new Datalex

Transforming Airline Retail

Welcome to the new Datalex

Looking for a quick overview of our products?

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Datalex Product Portfolio

DLX Merchandiser

Datalex Merchandiser

Generate millions in ancillary revenues with a market leading merchandiser.

DLX Direct

Datalex Direct

Powers next generation
omni-channel revenue for market leaders.

DLX Dynamic

Datalex Dynamic

Next generation Product and Price determination.


Datalex NDC

End-to-end Offer and Order management for indirect channel using NDC.

Why Datalex

Join the world’s top airline brands benefitting from the most advanced future-proof retailing technologies– with the combination of our industry award-winning software solutions, leading-edge technologies and accelerated delivery–provides you with the reliability, scalability and performance, at the lowest possible TCO and maximum ROI.

Office locations across 3 continents - Highest growth markets e.g. China.
Billion dollars in annual revenues transacted by global airlines through our platform.
Global brand customers and partners.
Uptime via our partners at AWS

Our Products

Datalex is a market leader in digital commerce for travel retail. The Datalex product portfolio provides airlines with a unique solution to drive revenue and profit as digital retailers.

Drive Revenue with Datalex Merchandiser

Datalex Merchandiser covers all retailing touchpoints and points of sale, enabling airlines to deploy merchandising strategies across any channel, generating millions in ancillary revenue and optimising traveller engagement at any point in the customer journey.

Datalex Merchandiser is an airline-controlled merchandising product that allows the business users of airlines to create contextualised product and service offers across multiple sales channels – direct and indirect.

Omni-Channel Retailing with Datalex Direct

Datalex Direct powers next generation omni-channel retailing for airlines, allowing our airline customers to generate millions in additional revenue using our open technology platform, that lets you connect with providers and optimise merchandising opportunities anytime, anywhere and on any digital device.

Datalex Direct allows you to create a travel ecosystem accessible from any digital device and optimise your e-commerce strategies with a consumer-centric solution.

Integrate with product and services from third-party suppliers and distribute offers via any channel or on any device.

Providing powerful merchandise and service options that generate millions in additional revenues with a greater personalised travel experience.

NextGen Offer/Order with Datalex Dynamic

Datalex Dynamic is a next generation dynamic offer product that provides advanced price determination and product determination capability – enabling you to contextualise the products and prices offered across all channels, ecosystem partners and distributors.

Datalex Dynamic allows you to dynamically control and optimise all elements of the products and prices offered across all channels using highly performant price and product determination capabilities that supports all traditional (ATPCO-based) fares, as well as rules-driven dynamic pricing, with infinite scalability and lower total cost of ownership, designed specifically for the dynamic, high-transaction, omni-channel world of digital commerce and NDC.

NDC Level 4 Certified with Datalex NDC

Datalex NDC enables airlines to break free from legacy constraints to become customer-centric retailers. With Datalex NDC, customers can get their hands on great offers via the indirect channel (Agency, TMCs, OTAs, GDS and Meta) accessing full rich content plus a transparent shopping experience.

Datalex NDC enables airlines to transform the way air products are retailed by addressing the industry’s current distribution limitations.

Datalex NDC is an IATA NDC Level 4 certified solution, transforming airline retailing through the use of NDC standards and to support a community of NDC enabled airlines.


Block U
Dublin D03 H704

Phone: + 353 (0)1 806 3500



Latest Datalex News

November 23, 2020
Greater Offer Control, Faster Reaction Time to Market, Sophisticated Self-Service tools, Real-Time Response Capability, Automation…. These are the needs voiced regularly by airlines to overcome the...
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November 13, 2020
Airline retail has shifted, and rightly so, to focus on safety and reassurance, supporting customers with the vital services and information that ease travel concerns throughout their journey, so...
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October 27, 2020
We are delighted to announce the release of the Datalex Big Book of Airline Data by IdeaWorksCompany today. You can download a copy free of charge here. Dublin, Ireland & Shorewood, Wisconsin, 27...
Read More

Selection of Datalex Customers

Air China
Philippine Airlines
Air Transat
Brussles Airlines