Unified commerce systems must deliver an unprece­dented level of control and agility to support offer and order management across rapidly evolving channels and points of sale, but they must also support and enable an ever-expanding ecosystem of developers, partner suppli­ers and enterprise systems.

Integration that abstracts from legacy constraint

The dichotomy of B2B and B2C continues to converge to C2B markets as airlines become consumer driven busi­nesses accessible across a proliferation of new digital channels. Airlines will need to compete and differentiate product offerings across these channels at a pace never before imagined. For some the transition has been a slow, painful process constrained by legacy systems designed to support a thirty year old supply chain model no longer fit for purpose.

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