Disrupt or be Disrupted
This report examines:
- The digital challenges facing the airlines.
- Technical issues and competitors that threaten the airlines’ “connected commerce” future.
- Designing the airline retailer of the future.
As airlines look to build the connected commerce systems of the future, putting technology at the core of their redesigned retail experience, a number of strategies are finding success. Many airlines are recognizing the benefit of using a “Systems of Differentiation” approach to building new retail and technology experiences. More unified offer and order systems will also prove critical. So will opening up back-end systems to enable collaboration with a growing ecosystem of airline partners and channels, offering new opportunities for innovation and scalability.
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