Payments are one of the airline industry’s most potent tools to increase direct distribution, grow revenues and reduce costs. The research carried out by Atmosphere Research Group sought to understand:
- whether airlines view payments as strategic tools or tactical instruments;
- which forms of payment airlines utilize now, and what is their ‘market share’;
- whether payments enable or inhibit airlines from introducing new products;
- and to learn whether ‘virtual currencies’ (e.g. loyalty program credits and travel vouchers) offer airlines opportunities to both reduce costs and improve passenger preference and retention.
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