Overview:
Payments are one of the airline industry’s most potent tools to increase direct distribution, grow revenues and reduce costs. The research carried out by Atmosphere Research Group sought to understand:
- whether airlines view payments as strategic tools or tactical instruments;
- which forms of payment airlines utilize now, and what is their ‘market share’;
- whether payments enable or inhibit airlines from introducing new products;
- and to learn whether ‘virtual currencies’ (e.g. loyalty program credits and travel vouchers) offer airlines opportunities to both reduce costs and improve passenger preference and retention.
To find our more, download the full report.