Disrupt or be Disrupted 

This report examines:

  • The digital challenges facing the airlines.
  • Technical issues and competitors that threaten the airlines’ “connected commerce” future.
  • Designing the airline retailer of the future.

As airlines look to build the connected commerce systems of the future, putting technology at the core of their redesigned retail experience, a number of strategies are finding success. Many airlines are recognizing the benefit of using a “Systems of Differentiation” approach to building new retail and technology experiences. More unified offer and order systems will also prove critical. So will opening up back-end systems to enable collaboration with a growing ecosystem of airline partners and channels, offering new opportunities for innovation and scalability.

Download the full Datalex Skift Trends report